Our Story Begins in East Boston

Before ADG.BOSTON ever existed, there was a small family Dry Goods shop in East Boston that inspired everything we’re building today. The story below captures a piece of that history — one that still influences how we design, how we think about community, and why this brand means so much to us. We’re sharing it here because the roots of ADG aren’t in fashion trends or logos… they’re in a neighborhood, a family legacy, and the values that started it all.

The historical article below originally appeared on EastBoston.com, published on October 29, 2025.

The Jacket That Speaks in Color, Not Logos

Wakefield, MA, October 2025 — ADG.BOSTON’s new MotoStripe™ Collection redefines what modern, sustainable fashion can look like — combining bold color, clean lines, and a conscience. Each jacket is made-to-order, digitally printed to eliminate waste, and crafted from natural cotton fiber, a renewable, biodegradable material chosen for comfort, durability, and a lighter footprint.

“It’s about making fewer, better things that mean more,” says founder and lead designer Mary Judge. “We wanted clothing that feels as good as it looks — pieces made with care and intention, not excess.”

Built with a 4–6 week turnaround, every MotoStripe™ piece is created one at a time, offering a mindful alternative to fast fashion’s cycle of overproduction and disposal. Blending classic silhouettes — chore coats, shirt jackets, jean jackets, and jumpsuits — with moto-inspired details, the collection feels modern, timeless, and personal. “We’re creating something that lets people express themselves through color,” Mary adds.

Co-founder Bob Judge explains the inspiration: “I’ve always loved moto style and stripes. They have a sporty, confident edge. The color combinations mean something different to everyone — your team, your country, your roots, or just your favorite shades — but they all tell a story. Each cotton piece feels great from the moment you put it on and softens beautifully over time, like your favorite denim.”

ADG.BOSTON’s tagline, “No Logos, Just Colors,” says it all: the story is in the color, not the crest — and the difference is in how it’s made.

About ADG.BOSTON

Founded by Mary Judge, a designer and artist whose grandfather, Frank Alfano, opened a dry goods store in East Boston in 1921 — inspiring the name Alfano Dry Goods (ADG.BOSTON) — the brand is co-led by her husband Bob Judge, a boxing coach and black belt in Brazilian jiu-jitsu. Together, they run a small family brand devoted to craftsmanship, quality, and thoughtful production.

The company blends classic design with intentional methods, focusing on lasting value, responsible production, and personal expression — one piece at a time.

The MotoStripe™ Collection is available now at www.ADG.BOSTON